Steve and Cindy Jones
HOME + PROPERTY SALES STRATEGY
- Steve: 208.634.6497
- Cindy: 208.634.6849
- www.2ndhomes.com
- 301 E Lake Street | McCall, ID 83638
Learn how we price, market, and negotiate the sale of your home or property. Our goal is to make the selling process as easy as possible.
The Jones Group sold just over 23 Million in sales with 48 transactions in our market in 2018.
We are the leading team in the Area with a combined experience of 53 years of Real Estate sales in our area.
We specialize in McCall, Donnelly, Tamarack, Cascade and New Meadows areas.
We specialize in McCall, Donnelly, Tamarack, Cascade and New Meadows real estate.
MEET THE TEAM
Steve has been a successful business owner in Idaho since 1985, founding and operating Cascade Raft and Kayak Company for 12 years. Steve has been selling real estate in the McCall area since 1997
Cindy is a native Idahoan and received her Real Estate license in 2001. Cindy brings her skills as the transaction manager, home stager, and overseeing ad copy and marketing
MCCALL REAL ESTATE COMPANY
OUR LISTING PROCESS
1. PRICING YOUR HOME
FAIR MARKET VALUE
Price above or below market value VS. percentage of potential buyer interest.
<30% Above Market Value
Maximize profits, but dramatically reduce the number of interested buyers. Increase time to sell.
30% -60% Fair Market Value
Increase chance for faster sale without sacrificing profit.
75%-90% Below Market Value
Increased interest from buyers, but cutting your profit potential.
We are experts at market trends and pricing
The first 30 days on the market is when you gain the most interest
Pricing your home correctly makes the biggest impact on how quickly your property sells
COMPARATIVE MARKET ANALYSIS
Research similar homes that recently sold in the area
Research average square foot sold price and land value
Research how many days comparable homes were on the market before they sold
PRICING RECOMMENDATION: Based on these factors, we will present you with a report and 3 prices ranging from low to high
2. THE LISTING AGREEMENT
SIGNING DOCUMENTS
Once we have agreed upon a price, we present you with the following documents to sign:
A Listing Agreement
Idaho Agency Disclosure Brochure (explains Idaho real estate law and how we protect your interests)
Property Disclosure for you to complete (outlines the features and details of your home)
3. PREPARING YOUR HOME TO SELL
4. PHOTO + VIDEO ASSETS
Photos tell the story
We use only DSLR cameras to photograph your property and show it in the best light.complete (outlines the features and details of your home)
Our photography and video show both the property itself AND the lifestyle
Visual assets are promoted on our website, the MLS, YouTube, realtor.com, zillow.com, trulia.com, and Facebook
5. PROPERTY LISTED ON MLS
REVIEW YOUR LISTING
The final step before we start marketing your property is to review and approve your MLS listing.
Be sure to double check:
Property statistics (bedrooms, bathrooms, square footage, acreage, etc.)
Property features (we use these to set your property apart from others on the market)
6. MARKETING YOUR PROPERTY
HOW BUYERS FIND A HOME
WEBSITE MARKETING
www.mccallrealestate.com
Always first for “mccall real estate” searches online. Your property is also listed here as part of our agency website.
www.2ndhomes.com
Our high-ranking website was redesigned in 2016 to be data driven. We post market updates, feature listings, & lifestyle blog entries weekly.
ADDITIONAL WEBSITE LISTINGS
realtor.com
The #1 real estate website in the US
homesandlandofmccall.com
Tied to the Homes and Land Magazine
zillow.com
Each of our listings are added to this site to ensure maximum exposure
trulia.com
Each of our listings are added to this site to ensure maximum exposure
youtube.com
We create a property tour for each of our listings using a combination of still photography and video then add to our official channel (placed into the Google video network for added search exposure and reach
SOCIAL MEDIA MARKETING
- Social media has become an integral part of our online marketing
- We retain a virtual assistant to produce, review, and manage our social media marketing and enhance your property’s exposure
- All listings are published to Facebook then boosted to gain impressions
EMAIL MARKETING
Monthly e-newsletter sent to 1,200+ subscribed readers including:
- Prospective buyers
- Agents
- Individuals with a vested interest in McCall’s real estate market
Weekly listing notices sent to area agents with:
- New listings
- Price changes
- Featured listing videos
WE GET RESULTS!
- Average open rate = 38% (industry average is 24.79%)
- Two past listings picked up by travel writers and featured in the New York Times lifestyle section
PRINT ADVERTISING
Homes and Land Magazine (quarterly, full-size magazine)
The Star-News (primarily around holidays and large events like the McCall Winter Carnival)
Property Flyer
- A color brochure highlighting your property
- Displayed at the McCall Real Estate office and in a window box we will place at your property
ATTRACTING AGENTS
More than 70% of property owners in McCall are from Idaho (with the Boise area accounting for the majority of buyers)
A great way to attract attention of buyers is by attracting the real estate agents who represent them
We market to agents by: r
- Listing on two MLS services: (1) Mountain Central MLS in McCall and (2) the IMLS in Boise
- Networking with agents out of our area in Boise and Ketchum/Sun Valley
- Schedule a Realtor Tour within one month of listing your property
