Steve and Cindy Jones


HOME + PROPERTY SALES STRATEGY

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Learn how we price, market, and negotiate the sale of your home or property. Our goal is to make the selling process as easy as possible.

The Jones Group sold just over 23 Million in sales with 48 transactions in our market in 2018.

We are the leading team in the Area with a combined experience of 53 years of Real Estate sales in our area.

We specialize in McCall, Donnelly, Tamarack, Cascade and New Meadows areas.

We specialize in McCall, Donnelly, Tamarack, Cascade and New Meadows real estate.

MEET THE TEAM

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Steve has been a successful business owner in Idaho since 1985, founding and operating Cascade Raft and Kayak Company for 12 years. Steve has been selling real estate in the McCall area since 1997

Cindy is a native Idahoan and received her Real Estate license in 2001. Cindy brings her skills as the transaction manager, home stager, and overseeing ad copy and marketing

Our map search makes it easy to find real estate in the areas you are most interested in.

MCCALL REAL ESTATE COMPANY

Located

Located in downtown McCall on beautiful Payette Lake

Number 1

Number 1 producing real estate agency in McCall since 2002

Google search

www.mccallrealesate.com is consistently first on Google search

Open 7 days

Open 7 days a week for your convenience

OUR LISTING PROCESS

1. PRICING YOUR HOME

FAIR MARKET VALUE

fair-market

Price above or below market value VS. percentage of potential buyer interest.

<30% Above Market Value

Maximize profits, but dramatically reduce the number of interested buyers. Increase time to sell.


30% -60% Fair Market Value

Increase chance for faster sale without sacrificing profit.


75%-90% Below Market Value

Increased interest from buyers, but cutting your profit potential.

We are experts at market trends and pricing

The first 30 days on the market is when you gain the most interest

Pricing your home correctly makes the biggest impact on how quickly your property sells

COMPARATIVE MARKET ANALYSIS

Research similar homes that recently sold in the area

Research average square foot sold price and land value

Research how many days comparable homes were on the market before they sold

PRICING RECOMMENDATION: Based on these factors, we will present you with a report and 3 prices ranging from low to high

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2. THE LISTING AGREEMENT

SIGNING DOCUMENTS

Once we have agreed upon a price, we present you with the following documents to sign:


A Listing Agreement

Idaho Agency Disclosure Brochure (explains Idaho real estate law and how we protect your interests)

Property Disclosure for you to complete (outlines the features and details of your home)

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3. PREPARING YOUR HOME TO SELL

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Check List

We will provide you with a checklist to complete. This list should be used to prepare your home for photos/video and for property showings

Appointmen

Once complete, we will schedule a 2-hour appointment to capture photo and video to be used in marketing your property

4. PHOTO + VIDEO ASSETS

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Photos tell the story

 We use only DSLR cameras to photograph your property and show it in the best light.complete (outlines the features and details of your home)

Our photography and video show both the property itself AND the lifestyle

Visual assets are promoted on our website, the MLS, YouTube, realtor.com, zillow.com, trulia.com, and Facebook

5. PROPERTY LISTED ON MLS

REVIEW YOUR LISTING

The final step before we start marketing your property is to review and approve your MLS listing.


Be sure to double check:

Property statistics (bedrooms, bathrooms, square footage, acreage, etc.)

Property features (we use these to set your property apart from others on the market)

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6. MARKETING YOUR PROPERTY

HOW BUYERS FIND A HOME

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HOW BUYERS FIND A HOME

92% of buyers use the Internet as a main resource to search for properties (National Association of Realtors survey)

WE FOCUS OUR MARKETING SIGNIFICANTLY ON ONLINE SOURCES.

  1. Our website: www.2ndhomes.com
  2. Our agency website: www.mccallrealestate.com
  3. Real Estate sites like Zillow, Realtor.com, and YouTube
  4. Social Media
  5. Email Marketing

WEBSITE MARKETING

www.mccallrealestate.com

Always first for “mccall real estate” searches online. Your property is also listed here as part of our agency website.

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www.2ndhomes.com

Our high-ranking website was redesigned in 2016 to be data driven. We post market updates, feature listings, & lifestyle blog entries weekly.

2ndhomes

ADDITIONAL WEBSITE LISTINGS

realtor

realtor.com

The #1 real estate website in the US

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homesandlandofmccall.com

Tied to the Homes and Land Magazine

zillow

zillow.com

Each of our listings are added to this site to ensure maximum exposure

trulia

trulia.com

Each of our listings are added to this site to ensure maximum exposure

youtube

youtube.com

We create a property tour for each of our listings using a combination of still photography and video then add to our official channel (placed into the Google video network for added search exposure and reach

SOCIAL MEDIA MARKETING

  1. Social media has become an integral part of our online marketing
  2. We retain a virtual assistant to produce, review, and manage our social media marketing and enhance your property’s exposure
  3. All listings are published to Facebook then boosted to gain impressions
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EMAIL MARKETING

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  • Monthly e-newsletter sent to 1,200+ subscribed readers including:

    1. Prospective buyers
    2. Agents
    3. Individuals with a vested interest in McCall’s real estate market
  • Weekly listing notices sent to area agents with:

    1. New listings
    2. Price changes
    3. Featured listing videos
  • WE GET RESULTS!

    1. Average open rate = 38% (industry average is 24.79%)
    2. Two past listings picked up by travel writers and featured in the New York Times lifestyle section

PRINT ADVERTISING

  • Homes and Land Magazine (quarterly, full-size magazine)

  • The Star-News (primarily around holidays and large events like the McCall Winter Carnival)

  • Property Flyer

    1. A color brochure highlighting your property
    2. Displayed at the McCall Real Estate office and in a window box we will place at your property
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ATTRACTING AGENTS

  • More than 70% of property owners in McCall are from Idaho (with the Boise area accounting for the majority of buyers)

  • A great way to attract attention of buyers is by attracting the real estate agents who represent them

  • We market to agents by: r

    1. Listing on two MLS services: (1) Mountain Central MLS in McCall and (2) the IMLS in Boise
    2. Networking with agents out of our area in Boise and Ketchum/Sun Valley
    3. Schedule a Realtor Tour within one month of listing your property

7. STATUS REPORTS

COMMUNICATION IS KEY

Contacting you when an interested party would like to schedule a showing

Provide feedback from agents and prospective buyers after a showing

Provide reports detailing online impressions your listing is earning on sites like realtor.com and zillow.com

After 60 days on the market, we will meet to discuss the next steps

8. OFFERS

YOU HAVE AN OFFER!

Contacting you when an interested party would like to schedule a showingWe are required by law to present all offers to you

We will go over all the details of the offer

We will discuss and suggest your next move either to accept the offer as is or prepare a counter offer

Once the offer is accepted, we will make sure all timelines are met as we move forward to close of escrow

We will go over Title Reports, Property Disclosures, Inspection reports and any other documents needed to complete the transaction

9. CLOSING

LET’S CLOSE THE DEAL

Once all of the contingencies have been removed, we move to closing

The Title Company will send us a final statement and instructions on receiving funds

You can sign the closing documents at the Title Company or via email

Congratulations - You just sold your property